The Santa Fe Indian Market is the largest and oldest juried Native American art show and market in the world. It was originally established in 1922 to encourage the continuation of traditional Indian arts and crafts and provide artists with a marketplace to meet and deal directly with the public. Each August, the historic Plaza and surrounding streets of Santa Fe, NM becomes the setting for this event. It is produced by the Southwestern Association for Indian Arts, Inc. (SWAIA), and each year showcases 1,200 of the nation's best Native American artists from approximately 100 tribes. An experienced SWAIA committee screens artist entries for quality and authenticity. It also has art experts who conduct on-site inspections of all artist booths during Market to ensure that quality standards are maintained.

2006 was the 84th Annual Indian Market. The event attracts an estimated 100,000 visitors to Santa Fe from all over the world. Buyers, collectors and gallery owners come to Indian Market to take advantage of the opportunity to buy directly from the artists. For many visitors, this is a rare opportunity to meet the artists and learn about contemporary Indian arts and cultures. During Indian Market week, Santa Fe is filled with exciting energy. Special events are hosted by numerous organizations including galleries, museums and art organizations. There are weekend performances, demonstration booths, food booths, and a youth Indian Market. Local Pueblos surrounding the Santa Fe area hold special events during Indian Market week to share their tradition and culture with visitors.